The media

What is Jab Life?

Launched in April 2025, Jab Life is the combat sports media in the French language: MMA, boxing and combat culture, with long-form shows that a young, male and engaged audience watches all the way through.

● live
89 800
YouTube subscribers
● live
18,7 M
total views
255
long-form shows
450
short formats
The concept

Two perspectives, one set, long-form shows.

Alexandre Herbinet, former MMA and boxing journalist at RMC Sport, and Aldric Cassata, founder of Boxing Squad in Nice and coach to several internationally ranked fighters, break down the combat sports news every week.

Long-form is the backbone of the media: an average of ninety minutes per episode, live debriefs after every major event, previews, fighter interviews and immersive documentaries. Short-form content on social media brings people in; the shows are what keeps them.

This site brings together every episode, summarized and chaptered based on what was actually said, plus a profile for every fighter the team covers regularly. It is filmed at Recordia studios in Nice and published by Greenbull Media.

Latest show

Strickland-Imavov, an accident that delays everything? + Habirora-Abdoul, did we miss something?

The newsroom

Two perspectives, one set.

Alexandre Herbinet
Alexandre Herbinet
Host and editor-in-chief

Former MMA and boxing journalist at RMC Sport, host of Fighter Club and Fighter Club Legends, on-set analyst for RMC Sport's major MMA events. More than 300 episodes to his name.

Aldric Cassata
Aldric Cassata
Expert analyst and coach

Founder of Boxing Squad in Nice. He trains Manon Fiorot, Axel Sola, Virgil Augen and several of the top French MMA prospects at international level. The view from inside the cage.

Programmes

Six shows, a weekly rhythm.

Weekly
Aldric & Herbi

The debrief, preview and breakdown of everything happening in MMA. Star fighters, events, historical deep dives.

Several films per year
Jab Life Inside

Immersive documentaries alongside French champions: training camp, fight week, life after the fight.

Weekly
Jab Culture

The combat culture show: all-time rankings, fantasy match-ups, debates with guests.

Weekly
Jab & Hook

The boxing show: previews, historical themes, guests. The sweet science, every week.

Monthly
Ground & Talk

The interview show, five to six guests per episode, in studio or remote. A format unlike anything else in France.

Every major event
Jab Live

The YouTube live stream around the biggest events, covered live on set, followed by a recorded debrief straight after.

The market

MMA is no longer a niche.

The fastest-growing sport in the world over the past twenty years has found its audience in France. Jab Life was launched in May 2025 to become the reference media in the French language.

3,8 M
MMA fans in France
2e
most active European country on UFC social media
4,4 M
viewers on the biggest UFC Paris events
Advertisers and partners

The numbers, the offers, the meeting.

The full media kit is online, with live YouTube figures.

See the media kit